From audit to result: full support and maximum effectiveness of advertising
Advertising Campaign Launch
Regular reports with key performance indicators (KPI) to track progress.
Tracking the entire customer interaction chain - from first contact to final conversion.
Improvement Recommendations
Based on analytics, recommendations for further campaign optimization are provided.
Final report with results, conclusions and recommendations for next steps after campaign completion.
Implementing Operational Changes
Making changes to strategy and tools if analysis shows declining effectiveness.
Budget redistribution based on data analytics to improve efficiency.
Testing different creatives, headlines and target audiences to find the best options.
Analysis of key performance indicators (CTR, CPA, ROI, conversions) for operational campaign adjustment.
We use tracking platforms to verify viewability, anti-fraud and brand safety, analyze user interactions, consider all touchpoints and form a multi-channel report with BI dashboard data visualization.
Setting up advertising cabinets, integrating necessary tools, configuring tracking and analytics.
Pilot tests on small budgets to verify the effectiveness of settings and make corrections.
Study of competitor activities and their advertising approaches to identify opportunities for competitive advantage.
Target Audience Assessment
Research of preferences and target audience behavior for precise advertising campaign setup.
Current Situation Analysis
Assessment of client's current advertising activities or baseline data when launching a new campaign. Determining metrics used by the client and identifying weak points.